Structuring a product team and accelerating decision-making

Building product maturity through feedback culture, measurable goals,

and Product Ops coaching

A few months after joining Volta as Lead Product Designer, I observed that while the company was preparing a major release for the U.S. market, the product organization lacked a structured way to connect vision, strategy, and execution.

The product team was composed of talented but junior PMs and a PMM, with limited experience working in mature product environments. Decisions were often driven by intuition rather than data, feedback from the field was scattered, and teams lacked visibility on how insights were used.The Head of Product asked me to take on a coaching and structuring role, to help the team adopt a more systematic and measurable product practice — and to prepare for a high-stakes launch.

 

Diagnosing the operational gap

Through one-on-one sessions with PMs, PMM, and the Head of Product, I mapped the team’s challenges:

 

  • Fragmented communication between product, sales, and R&D.
  • No clear connection between user feedback and roadmap priorities.
  • Objectives that were inspiring but not measurable or actionable.

This lack of structure created friction: engineers lacked context, the sales and clinical teams felt unheard, and product decisions often relied on gut feeling.I proposed a pragmatic approach — build a Product Ops foundation to align everyone around a shared understanding of user value and product focus.

Airbus A320 cockpit

Feedback management workflow

Implementing Productboard as the backbone of feedback and prioritization

Working hand-in-hand with the PMs and the PMM, I led the implementation of Productboard as the team’s single source of truth for feedback, roadmap, and prioritization.We began by mapping all existing feedback channels — field reports, sales inputs, user support logs — and categorizing them by product area and impact.Together, we defined criteria for feedback quality, ensuring submissions were actionable and user-centered rather than anecdotal or sales-driven.

 

I then coached each PM on linking feedback directly to roadmap initiatives, allowing the team to trace every decision back to user evidence.The tool quickly became a living system connecting user insights, product goals, and release planning — something the team had never experienced before.

product-note

Screenshot of Productboard feedback inbox view

Coaching for decision-making and measurable goals

Beyond the tool, my role was to raise the maturity of the team’s product thinking.I worked in close partnership with the Head of Product to translate strategic ambitions into clear, measurable objectives — helping PMs focus on outcomes rather than outputs.

I paired with each PM and the PMM to define KPIs for adoption, satisfaction, and impact, and introduced a scoring framework to assess feature adoption post-release.

 

Together, we established weekly product rituals:

 

  • Feedback analysis syncs between product and field teams.
  • Prioritization workshops grounded in feedback and data.
  • Regular visibility sessions for the Head of Product to track progress and alignment.

 

All workflows and learnings were documented in Miro and Confluence, making onboarding and iteration easier for new team members.

 

From chaos to collaboration

After a few months, the transformation was visible:

  • Productboard became fully adopted across teams, including field staff actively contributing structured feedback.
  • 90% of roadmap items were now backed by user feedback and measurable outcomes.
  • Product syncs evolved into a weekly ritual of alignment and decision-making, breaking silos between product, R&D, and go-to-market.

The Head of Product gained clear visibility into progress and could articulate priorities based on tangible evidence.PMs grew in autonomy and confidence, moving from reactive planning to strategic, data-informed leadership.

🌟 Impact

This project marked Volta’s shift toward a more mature product organization.By introducing Product Ops principles, I helped transform fragmented processes into a coherent decision system — where feedback, data, and strategy work together.More than a tooling change, it established a culture of continuous learning and measurable progress, enabling faster, clearer, and more confident product decisions.

Let’s work together

Do you have any questions? Would you like a quote for a service?

Get in Touch

Structuring a Product team

Product ops, Product management

Structuring a product team and accelerating decision-making

Building product maturity through feedback culture, measurable goals, and Product Ops coaching

A few months after joining Volta as Lead Product Designer, I observed that while the company was preparing a major release for the U.S. market, the product organization lacked a structured way to connect vision, strategy, and execution.

The product team was composed of talented but junior PMs and a PMM, with limited experience working in mature product environments. Decisions were often driven by intuition rather than data, feedback from the field was scattered, and teams lacked visibility on how insights were used.The Head of Product asked me to take on a coaching and structuring role, to help the team adopt a more systematic and measurable product practice — and to prepare for a high-stakes launch.

 

Diagnosing the operational gap

Through one-on-one sessions with PMs, PMM, and the Head of Product, I mapped the team’s challenges:

 

  • Fragmented communication between product, sales, and R&D.
  • No clear connection between user feedback and roadmap priorities.
  • Objectives that were inspiring but not measurable or actionable.

This lack of structure created friction: engineers lacked context, the sales and clinical teams felt unheard, and product decisions often relied on gut feeling.I proposed a pragmatic approach — build a Product Ops foundation to align everyone around a shared understanding of user value and product focus.

Airbus A320 cockpit

Feedback management workflow

Implementing Productboard as the backbone of feedback and prioritization

Working hand-in-hand with the PMs and the PMM, I led the implementation of Productboard as the team’s single source of truth for feedback, roadmap, and prioritization.We began by mapping all existing feedback channels — field reports, sales inputs, user support logs — and categorizing them by product area and impact.Together, we defined criteria for feedback quality, ensuring submissions were actionable and user-centered rather than anecdotal or sales-driven.

 

I then coached each PM on linking feedback directly to roadmap initiatives, allowing the team to trace every decision back to user evidence.The tool quickly became a living system connecting user insights, product goals, and release planning — something the team had never experienced before.

product-note

Screenshot of Productboard feedback inbox view

Coaching for decision-making and measurable goals

Beyond the tool, my role was to raise the maturity of the team’s product thinking.I worked in close partnership with the Head of Product to translate strategic ambitions into clear, measurable objectives — helping PMs focus on outcomes rather than outputs.

I paired with each PM and the PMM to define KPIs for adoption, satisfaction, and impact, and introduced a scoring framework to assess feature adoption post-release.

 

Together, we established weekly product rituals:

 

  • Feedback analysis syncs between product and field teams.
  • Prioritization workshops grounded in feedback and data.
  • Regular visibility sessions for the Head of Product to track progress and alignment.

 

All workflows and learnings were documented in Miro and Confluence, making onboarding and iteration easier for new team members.

 

From chaos to collaboration

After a few months, the transformation was visible:

  • Productboard became fully adopted across teams, including field staff actively contributing structured feedback.
  • 90% of roadmap items were now backed by user feedback and measurable outcomes.
  • Product syncs evolved into a weekly ritual of alignment and decision-making, breaking silos between product, R&D, and go-to-market.

The Head of Product gained clear visibility into progress and could articulate priorities based on tangible evidence.PMs grew in autonomy and confidence, moving from reactive planning to strategic, data-informed leadership.

🌟 Impact

This project marked Volta’s shift toward a more mature product organization.By introducing Product Ops principles, I helped transform fragmented processes into a coherent decision system — where feedback, data, and strategy work together.More than a tooling change, it established a culture of continuous learning and measurable progress, enabling faster, clearer, and more confident product decisions.

Let’s work together

Do you have any questions? Would you like a quote for a service?

Get in Touch

Structuring a Product team

Product ops, Product management

Structuring a product team and accelerating decision-making

Building product maturity through feedback culture, measurable goals,

and Product Ops coaching

A few months after joining Volta as Lead Product Designer, I observed that while the company was preparing a major release for the U.S. market, the product organization lacked a structured way to connect vision, strategy, and execution.

The product team was composed of talented but junior PMs and a PMM, with limited experience working in mature product environments. Decisions were often driven by intuition rather than data, feedback from the field was scattered, and teams lacked visibility on how insights were used.The Head of Product asked me to take on a coaching and structuring role, to help the team adopt a more systematic and measurable product practice — and to prepare for a high-stakes launch.

 

Diagnosing the operational gap

Through one-on-one sessions with PMs, PMM, and the Head of Product, I mapped the team’s challenges:

 

  • Fragmented communication between product, sales, and R&D.
  • No clear connection between user feedback and roadmap priorities.
  • Objectives that were inspiring but not measurable or actionable.

This lack of structure created friction: engineers lacked context, the sales and clinical teams felt unheard, and product decisions often relied on gut feeling.I proposed a pragmatic approach — build a Product Ops foundation to align everyone around a shared understanding of user value and product focus.

Airbus A320 cockpit

Feedback management workflow

Implementing Productboard as the backbone of feedback and prioritization

Working hand-in-hand with the PMs and the PMM, I led the implementation of Productboard as the team’s single source of truth for feedback, roadmap, and prioritization.We began by mapping all existing feedback channels — field reports, sales inputs, user support logs — and categorizing them by product area and impact.Together, we defined criteria for feedback quality, ensuring submissions were actionable and user-centered rather than anecdotal or sales-driven.

 

I then coached each PM on linking feedback directly to roadmap initiatives, allowing the team to trace every decision back to user evidence.The tool quickly became a living system connecting user insights, product goals, and release planning — something the team had never experienced before.

product-note

Screenshot of Productboard feedback inbox view

Coaching for decision-making and measurable goals

Beyond the tool, my role was to raise the maturity of the team’s product thinking.I worked in close partnership with the Head of Product to translate strategic ambitions into clear, measurable objectives — helping PMs focus on outcomes rather than outputs.

I paired with each PM and the PMM to define KPIs for adoption, satisfaction, and impact, and introduced a scoring framework to assess feature adoption post-release.

 

Together, we established weekly product rituals:

 

  • Feedback analysis syncs between product and field teams.
  • Prioritization workshops grounded in feedback and data.
  • Regular visibility sessions for the Head of Product to track progress and alignment.

 

All workflows and learnings were documented in Miro and Confluence, making onboarding and iteration easier for new team members.

 

From chaos to collaboration

After a few months, the transformation was visible:

  • Productboard became fully adopted across teams, including field staff actively contributing structured feedback.
  • 90% of roadmap items were now backed by user feedback and measurable outcomes.
  • Product syncs evolved into a weekly ritual of alignment and decision-making, breaking silos between product, R&D, and go-to-market.

The Head of Product gained clear visibility into progress and could articulate priorities based on tangible evidence.PMs grew in autonomy and confidence, moving from reactive planning to strategic, data-informed leadership.

🌟 Impact

This project marked Volta’s shift toward a more mature product organization.By introducing Product Ops principles, I helped transform fragmented processes into a coherent decision system — where feedback, data, and strategy work together.More than a tooling change, it established a culture of continuous learning and measurable progress, enabling faster, clearer, and more confident product decisions.